LRNCE Studio Marrakech
I love a good expat success story and LRNCE is no exception. Belgian artist Laurence Leenaert moved to Marrakech to start her fashion and textiles company back in 2013. She now operates out of the LRNCE Studio in the suburbs of Marrakech, though will soon be relocating closer to the Medina in 2020. We stopped by the studio to see the collection in real life, meet Laurence and of course make a few purchases to take home.
Marrakech has changed a lot in recent years and there is definitely a driving force of young artisans making that change happen. Laurence is herself a Belgian from the city of Ghent in Flanders though she has made a name for herself by basing her company in Marrakech and drawing inspiration under the Moroccan sun.
Today LRNCE has amassed a fanbase on Instagram and been featured in countless design magazines – Elle, Vogue and Architectural Digest are just a few. But for the artist herself quality continues to trump quantity and to this day Laurence herself paints every piece.
Inside the LRNCE Studio
We dropped by the studio on this visit to Marrakech to pick up some pieces and see the studio in person. I received a lot of questions on instagram regarding pricing and I’m happy to note the studio prices are slightly cheaper in person compared to the online store!
The studio is located slightly out of town, though there are plans to move closer to the Medina this year. For now, the location is at 59 Marrakesh. If you plan to purchase large pieces these can be shipped worldwide with DHL though if you’ve got space in your suitcase, each piece will be bubble wrapped for you to take with you and save on shipping.
Sunday – closed
Monday – Friday – 2:15pm ~ 6:30pm
Saturdays – 10:00am ~ 1:00pm